Home to the First In-Arena
Styling Experience

Shark Beauty™ will return as the title sponsor of the Women’s Champions Classic at Barclays Center in Brooklyn, NY. Now in its second year, Shark Beauty™ worked in partnership with HS&E to conceptualize, design, and execute a first-of-its-kind activation on the concourse—inviting fans of all hairkind to stop by for a touch-up using the Shark FlexFusion™ multi-styler at their Glamsquad styling stations. This year, Shark Beauty™ will be back on the concourse using products from their brand-new Shark Beauty styling suite to celebrate diverse, eclectic, and yet-to-be-celebrated hair.